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Optimising Photos for online use.

How to Optimise [Optimize] photos for use online?

One of the most important things to remember when uploading/using photos from your camera online is that the photo size that our camera's take are quite large. In fact they are too large for use online.

It is important to remember that many Internet users still use a dial up connection for surfing the web.

An average photo taken from a camera is over 300KB, some even up to 1MB in size.

Keeping your photos to under 20KB is ideal, but this is often hard to do. You really don't want you photos to be any larger than 50KB for online use. As the file size increases, so does the load time.

Online we work in pixels. Off-line we work in cm or inches.

To give you an idea, an average photo that's taken with a digital camera is about 900 x 600 pixels or 3.9" x 2.6". See my menu buttons on the left? They are 155 x 40 pixels in size and they take up about 1/5 of this pages width (if viewed on a 17" monitor). If I were to upload a photo directly from my camera that is 900 pixels wide, then the photo would take up the visitors entire monitor screen.

So what you need to do with your photos is reduce their size in both dimension and file size. I don't mean simply grabbing the corner of an image and reducing the size as even though this will reduce the width and height of the photo, it won't reduce the actual file size, so it will still take as long to load online when viewed by a visitor.

There is a great little program (that's free to download) called Mihov Image Resizer and you can download it here This software is also a great tool for making thumbnails of your photos for your site.

Ideally you want to reduce your .jpg images to be no wider than 500 pixels. The program will automatically reduce the height whilst maintaining the original ratio. Personally I feel that 450 pixels wide is large enough for online use.

If you feel that an image is best provided in it's original size, then use image resizing software to create thumbnails say 80 pixels wide and then place a link on the thumbnail to so that visitors can view the original if they have the time to wait for it to load.

There are other programs that will also reduce the file and photo size for you. I have just found that the Mihov program does it simply and it works. I am not an affiliate of theirs either BTW, I am just promoting what I believe to be a great little tool for those of you starting out online to be able to make your web sites are as user friendly as possible for your visitors.



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